✅ Full On-Page SEO Course (Beginner to Advanced)

Goal: Help students master the techniques of optimizing web pages for better search rankings, user experience, and conversions.

📦 MODULE 1: Introduction to On-Page SEO

🔹 Lesson 1.1 – What is On-Page SEO?

On-page SEO means optimizing individual web pages so they rank higher in search engines and attract relevant traffic.

🧠 Includes:

• Content optimization
• HTML tags
• Internal linking
• Page experience

🔹 Lesson 1.2 – Difference Between On-Page, Off-Page, and Technical SEO

📑 MODULE 2: Keyword Research for On-Page SEO

🔹 Lesson 2.1 – Finding the Right Keywords

Use tools like Ubersuggest, Ahrefs, or Google Keyword Planner.

🧠 Target:

• High volume
• Low competition
• Buyer intent

📘 Example:
Instead of targeting “shoes,” use “best running shoes for flat feet.”

🔹 Lesson 2.2 – Keyword Intent Types

🔹 Lesson 2.3 – Keyword Placement

Place your target keyword in:

• Page title
• URL
• Meta description
• H1 tag
• First 100 words
• Image alt text

📘 Example: If your keyword is “best DSLR for beginners,” place it naturally in the content & tags.

🏗️ MODULE 3: Optimizing Page Titles & Meta Descriptions

🔹 Lesson 3.1 – SEO-Friendly Title Tags

A title tag is what shows up in search results.

✅ Include primary keyword
✅ Keep it under 60 characters
✅ Add a benefit or curiosity

📘 Example:
“Best DSLR Cameras for Beginners in 2025 | Top Picks & Reviews”

🔹 Lesson 3.2 – Writing Compelling Meta Descriptions

This appears under your title in Google. Not a ranking factor, but it affects clicks.

✅ 140–160 characters
✅ Use keyword + CTA (call to action)

📘 Example:
“Discover the best DSLR cameras for beginners. Read reviews, compare prices & find your perfect match today!”

📋 MODULE 4: Headings & Content Structure

🔹 Lesson 4.1 – Using H1, H2, H3 Tags

Headings organize your page for both users & Google.

• H1 = main title (only 1 per page)
• H2 = main sections
• H3 = sub-sections

📘 Example:

html

CopyEdit

<h1>Best Budget Laptops in 2025</h1> 

<h2>Under ₹30,000</h2> 

<h3>Top Picks</h3>

🔹 Lesson 4.2 – Content Length & Depth

Longer content ranks better if it’s valuable. Aim for 1000–2500 words.

📘 Example: “How to Start a Blog in 2025” should be an in-depth guide with screenshots, tips, and tools.

🔹 Lesson 4.3 – Use of Synonyms & LSI Keywords

Google understands related terms (not just exact matches).

📘 Instead of repeating “weight loss tips,” also use:

• fat loss
• healthy diet
• fitness routines

Use tools like LSI Graph or Semrush for suggestions.

🖼️ MODULE 5: Image SEO

🔹 Lesson 5.1 – Image Optimization Basics

• Compress images (use TinyPNG)
• Use descriptive file names: green-running-shoes.jpg
• Add alt text for screen readers & SEO

📘 Example Alt Text:
“Nike green running shoes for men”

🔹 Lesson 5.2 – Lazy Loading & WebP Format

• Lazy loading = Images load only when viewed
• WebP = modern image format for faster loading

📘 Example Tools:

• WordPress: Use WP Rocket or LiteSpeed
• Format with ShortPixel or Imagify

🔗 MODULE 6: Internal Linking & URL Optimization

🔹 Lesson 6.1 – Internal Links

Link to other useful pages within your site.

✅ Use anchor text with keywords
✅ Link to high-performing or related content

📘 Example:
“In our complete SEO checklist, you’ll find…”

🔹 Lesson 6.2 – Clean & SEO-Friendly URLs

✅ Keep short, descriptive, and lowercase
✅ Use hyphens (-), not underscores (_)
✅ Add keywords

📘 Example:
❌ yoursite.com/page-id=1234
✅ yoursite.com/seo-tools-2025

📲 MODULE 7: User Experience & Mobile Optimization

🔹 Lesson 7.1 – Mobile-Friendly Design

Most users search on mobile → your site must work well on small screens.

📘 Use Google’s Mobile-Friendly Test
📘 Use responsive design (WordPress themes, Elementor)

🔹 Lesson 7.2 – Page Speed Optimization

Fast sites rank better.

✅ Compress images
✅ Use caching plugins (WP Rocket)
✅ Use CDN (Cloudflare)
✅ Avoid too many popups

Test with Google PageSpeed Insights or GTmetrix.

🧼 MODULE 8: Schema & Structured Data

🔹 Lesson 8.1 – What is Schema Markup?

Schema helps Google understand your content type: recipe, product, FAQ, etc.

📘 Example: Product Schema adds ⭐⭐⭐⭐ ratings in search.

Use tools like:

• Schema Pro (plugin)
• Google’s Rich Results Test

📊 MODULE 9: Content Audit & Optimization

🔹 Lesson 9.1 – Content Audit Checklist

✅ Outdated info?
✅ Missing keywords?
✅ Broken links?
✅ Thin content?

Use tools:

• Screaming Frog
• Surfer SEO
• Google Search Console

🔹 Lesson 9.2 – Content Refreshing

✅ Update headlines
✅ Add recent stats
✅ Include FAQs
✅ Improve readability

📘 Google loves fresh content that adds new value.

🎓 MODULE 10: Practice Project + Certification

🧪 Final Project:

• Choose 1 blog post or page
• Optimize: title, meta, images, headings, content, internal links
• Submit before/after comparison

🏆 Certificate:

Get a certification on successful quiz completion + project submission.

🔚 BONUS CHECKLIST (Summary)

✅ Keyword research
✅ Title & meta
✅ H1-H3 tags
✅ Keyword in first 100 words
✅ Internal links
✅ Image optimization
✅ Mobile-friendly
✅ Fast loading
✅ Schema
✅ Update old posts